The public is invited to share their thoughts on the future of tourism in Richmond, starting today and until April 30. Community input will help shape the city's first long-term Tourism Master Plan, designed to enhance Richmond as a visitor destination and to create a positive impact. This initiative is led by the City of Richmond and Tourism Richmond in collaboration with the Richmond Hotel Association.

“Tourism, sports, and business events play a crucial role in shaping Richmond into a dynamic, thriving community,” said Mayor Malcolm Brodie. “The Tourism Master Plan will be guided by a long-term, shared vision for the future of tourism, shaped by community input and designed to benefit both residents and visitors to Richmond for years to come.”

The Tourism Master Plan will be developed through extensive engagement with Richmond residents, businesses, and tourism operators. It will also include an assessment of the city’s destination assets and opportunities and an identification of key priorities to create a strong tourism sector for the next decade and beyond. 

“We are delighted to be developing a shared roadmap with our partners at the City of Richmond to ensure our city continues to flourish as a place to visit,” said Nancy Small, Chief Executive Officer, Tourism Richmond. “Successful visitor destinations plan ahead with the close involvement of their local community, since desirable places to live are also appealing places to visit.”

There are in-person and online opportunities for the public to participate in March and April 2025:

In-person pop-up events 
Drop by one of the following pop-up events to learn more about the project and share your input:

• Saturday, April 5 from 11am to 2pm, at Lansdowne Centre Food Court
• Saturday, April 12 from 11am to 2pm, at Aberdeen Centre near the fountain
• Saturday, April 19 from 11am to 2pm, at Fisherman's Wharf in Steveston
• Mandarin, Cantonese and Punjabi interpreters will be at these pop-up events to assist with translation of questions and comments.

Online
Visit the Richmond Tourism Survey to learn more, ask questions, and provide your feedback through a survey.

• The survey will be open until 11:59 p.m. on Wednesday, April 30, 2025.
  

The Richmond Tourism Master Plan is anticipated to be completed in Winter 2025-2026. 

For more information, visit Richmond Tourism Master Plan or email RichmondTMP@tourismrichmond.com.